Based on the campaign direction and provided brand assets, I developed the visual compositions, arranged and animated the product scenes, refined the lighting and shaders, and created the final rendered motion content for cross-platform use.
The visuals were optimized for social media formats, digital screens, and large-scale presentation to ensure a consistent and high-quality brand experience across all media channels.
For the PRIMAVERA “Von Herzen” 40th anniversary campaign, I created a series of animated social media visuals and large-format display content for retail and event presentation. The project combined emotional storytelling, vibrant botanical elements, and product-focused motion design to celebrate 40 years of PRIMAVERA.
